Community marketing: How to use it to drive customer advocacy and reduce CAC
Community marketing is a growth strategy centered on participation. It brings customers together to share knowledge, solve problems, and build trust. In the process, it drives advocacy, retention, and lower customer acquisition costs. When community programs are built intentionally and connected to CRM and lifecycle data, they can shorten sales cycles, reduce support costs, and turn customers into credible advocates. This guide breaks down what community marketing is, how it fits into modern lifecycle marketing, and how marketing teams can build and scale community programs that deliver measurable business impact. Table of Contents What is community marketing? How Community Marketing Drives Advocacy and Lowers Acquisition Costs Community Marketing Strategy Community Engagement Programs You Could Launch Now Community Platforms and Partners to Consider How to Measure Community Marketing an
HubSpot Marketing·Mar 10, 2026
